State of mind
RECLAIMING THE PAST
As a child in the school yards of St. Petersburg, Florida, Founder of the Chitlins brand, Chef Edouardo Jordan remembers getting ridiculed after sharing stories of the foods his family ate. Embarrassed and ashamed, Edouardo pledged to never name or talk about his culture and foods anymore. It wasn't until nearly 25 years later that he was able to muster enough courage to speak proudly about this history. In 2019, Jordan created the Food with Roots Brand to boldly represent the history, the struggles and the triumph of his ancestry.
THE HISTORY OF CHITLINS
Chitlins, also known as chitterlings, are the unwanted off cuts or offals of the pig. These offals are found in the digestive system and are commonly identified as the large intestines. When slavery was legal in America, slave owners commonly fed their enslaved workers as cheaply as possible. At hog butchering time, the best cuts of meat were kept for the master's household and the remainder, such as fatback, snouts, ears, neck bones, feet, and intestines, were given to the enslaved.
Chitlins have since become a regular part of many southerner's diets and family traditions. Chef Jordan joins Chitlins together with fashion to make a statement--that Chitlins are no longer the unwanted remnants of pork. Chitlins are a movement. Chitlins represents the perseverance, preservation, and survival. Chitlins represents turning hardships inside out and the ability to make something out of nothing.