The Resurgence of Pimento Cheese: A Southern Classic Reimagined

 Pimento cheese—creamy, tangy, and packed with flavor—has long been a beloved staple of Southern cuisine. From being slathered on crackers to gracing the tops of burgers, it’s a dish that’s been enjoyed for generations. Yet, in recent years, pimento cheese has found a new place in the spotlight, embraced not only by Southerners but by chefs and food enthusiasts across the country. What was once considered a humble spread has now become a culinary craze, with chefs putting innovative spins on the classic recipe and elevating it to unexpected heights.

But how did this iconic dish come to be, and why is pimento cheese making such a big comeback? Let’s dive into the history of pimento cheese, its cultural significance, and how famous chefs like Edouardo Jordan are helping redefine it for a new generation.

The History of Pimento Cheese

Pimento cheese’s roots can be traced back to the early 1900s in the American South, although some sources suggest variations of the dish may date even further back. Originally, it was a simple mixture of cheddar cheese, mayonnaise, and pimentos—those bright red, sweet peppers that are often associated with olives. The combination of creamy mayonnaise and sharp cheese, balanced by the subtle sweetness of pimentos, quickly became a beloved dish for Southern picnics, potlucks, and family gatherings.

In the 1920s, when pimentos were canned and more widely available, pimento cheese began appearing in cookbooks and gaining popularity outside of just the Southern states. It was also during this time that the dish became associated with a more informal, comfort-food vibe. Whether spread on crackers, used as a filling for sandwiches, or paired with fried green tomatoes, pimento cheese became a staple in Southern kitchens.

Pimento Cheese Goes National

For much of the 20th century, pimento cheese remained a regional specialty, a dish passed down through family recipes. But in recent years, there’s been a renewed national interest in Southern food, with chefs and food lovers across the country discovering and experimenting with traditional Southern recipes. This resurgence has propelled pimento cheese into a new era, with variations on the classic recipe popping up on restaurant menus and in high-end grocery stores.

The spread’s popularity has also been fueled by social media, where food trends often explode in popularity, and Instagram-worthy versions of pimento cheese are being served up in restaurants and by home cooks alike. Whether it's a spicy take with jalapeños, a smoky version using chipotle or bacon, or a luxurious rendition made with artisanal cheeses, pimento cheese has become the dish to watch in the culinary world.

Famous Chefs Reimagining Pimento Cheese

One of the chefs at the forefront of this pimento cheese renaissance is Edouardo Jordan, a James Beard Award-winning chef and the mastermind behind some of the most exciting restaurants in the country. Jordan, who grew up in the South, has always had a deep connection to Southern ingredients and traditions. At his acclaimed restaurants, including Salare & JuneBaby in Seattle, Jordan has put his spin on Southern classics, and pimento cheese is no exception. 

Jordan’s take on pimento cheese is not just a simple spread but a complex dish that elevates the familiar flavors. He’s known to use premium local cheddar cheese to give the dish a richer depth. He also incorporates additional flavors with his unique blend of spices and textures from pickled sweet peppers to complement the sharpness of the cheese. By doing so, Jordan has managed to elevate pimento cheese from a humble dip into a sophisticated dish that reflects both his roots and his contemporary culinary perspective. 

Why the Craze?

So, what’s driving the current craze for pimento cheese? Part of the reason is its versatility. The dish can be anything from a simple spread for crackers to a gourmet topping for burgers or grilled cheese sandwiches. Chefs like Jordan are also tapping into the growing trend of “comfort food with a twist.” People crave familiar, nostalgic flavors, but they also want to experience something new and elevated. Pimento cheese strikes the perfect balance between the two.

Moreover, pimento cheese is highly customizable. The base—cheese, mayonnaise, and pimentos—can be adapted in endless ways. Chefs experiment with different cheeses (gruyère, goat cheese, or even blue cheese), add spices like smoked paprika or cayenne pepper, or incorporate unexpected ingredients such as roasted garlic, herbs, or even truffle oil. This flexibility has made it a favorite among foodies who are eager to put their own stamp on the classic dish.

The ingredient itself is also making a comeback in the form of artisanal cheeses, local pimentos, and high-quality mayonnaise and condiments. With the increased interest in sustainable and local ingredients, many chefs are using pimento cheese as an opportunity to showcase their regional products, adding an extra layer of authenticity to the dish. 

The Future of Pimento Cheese

As pimento cheese continues to enjoy a moment in the culinary spotlight, it's clear that its versatility and comfort-food appeal will keep it relevant for years to come. Whether it’s served as a dip, spread, or even as a filling for an upscale appetizer, pimento cheese is no longer just a Southern delicacy—it's a dish that resonates with food lovers everywhere.

For fans of Southern cuisine, pimento cheese is more than just a snack—it's a symbol of the South’s rich culinary heritage, one that continues to evolve and inspire chefs and home cooks alike. Thanks to chefs like Edouardo Jordan, the old classic is being reimagined and reinterpreted, ensuring that pimento cheese will have a place on menus and kitchen tables for generations to come.

As the craze for pimento cheese continues to spread, it’s clear that this classic Southern dish is no longer just a regional favorite. It’s a culinary trend that celebrates the art of reinventing tradition while honoring its rich history—proof that comfort food can always be deliciously and creatively new. 

What do you think—are you on board with the pimento cheese craze? Let me know how you’re enjoying this Southern classic in your kitchen! 

Check out these notable links about Pimento Cheese.

https://www.chick-fil-a.com/stories/how-well-do-you-know-pimento-cheese

https://comfortmewithbeets.com/2021/06/07/a-seattle-pimento-cheese-spread/

https://cooking.nytimes.com/recipes/1017354-pimento-cheese

https://sporked.com/article/best-pimento-cheese/

https://www.southernliving.com/food/dairy/cheese/pimento/best-pimento-cheese-brand

Edouardo Jordan